Research-based industry analysis with real data
Average billable hours per day: only 2.5 hours for solo/small firm lawyers.
Source: Clio Legal Trends Report, 2022-2023
Utilization rate: only 31% — lawyers bill just 31% of an 8-hour day.
Source: Clio Legal Trends Report
33% of law firms never respond to voicemails or web form submissions.
Source: Clio Legal Trends Report, 2019
42% of calls to law firms come outside standard business hours.
Source: Answering Legal/Ruby Receptionists studies, 2022-2023
35-42% of initial calls go unanswered.
Source: LexisNexis/Martindale-Avvo studies
72% of consumers hire among the first one or two firms they speak with.
Source: Martindale-Avvo surveys
57% of potential clients reach out to more than one firm.
Source: Clio Legal Trends Report
Average cost per lead in legal PPC: $80-$150.
Source: Google Ads benchmarks, 2023-2024
Average cost to acquire a new legal client: $200-$500+.
Source: Google Ads/LocaliQ benchmarks
Legal keywords are among the most expensive per click: $6-$9 average CPC.
Source: Google Ads benchmarks
Manual intake takes 20-30 minutes per new matter.
Source: Clio/Smokeball/PracticePanther surveys
Automated intake tools reduce admin intake time by 50-70%.
Source: Vendor case studies
AI handles initial intake 24/7 — capturing the 42% of inquiries that come after hours
Instantly responds to website visitors with qualification questions
Collects case type, key details, and contact information before attorney review
Routes to appropriate practice area attorney with a complete intake summary
Handles conflict-check information gathering systematically
Frees attorneys to focus on billable work instead of phone tag
33% of firms never respond to inquiries — AI ensures 100% response rate
42% of potential client calls come after hours — AI captures every one
72% of clients hire the first firm to respond — speed is everything
At $80-$150 per lead, missed responses waste expensive PPC spend
With only 2.5 billable hours/day, lawyers can’t afford to do manual intake
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These projections are based on published industry research and benchmarks. Individual results will vary based on business type, market conditions, and implementation. Statistics cited are from the sources listed above and may have been updated since publication.